Bringing Joy To Cadbury Brands

Fallon was lead creative agency for Cadbury for the famous Gorilla era of Glass and a Half Full Productions which i joined towards the end of. Cadbury then asked us to create a new brand platform that bought the customer closer to the product. The creative platform Joyville was created that would live across all brands and would show across communications the joy of eating chocolate is felt because of the joy in making chocolate. In my time at Fallon I worked on the master brand campaigns, Creme Egg, Wispa, Twirl and Dairy Milk.