Driving Film Standard Production Values Into Content

Frozen the one of the biggest films of all time. It was also one of the biggest slow burner hits with a slow start in ticket sales before it was gained momentum until the whole world started singing along. This would not be a problem with Frozen2, this film is one of the most anticipated films of all time. This means the world and their dog will be trying to jump on the Frozen2 PR machine when it is comes out and Hasbro will be fighting for their campaign and toy range to be heard and seen.

For the first time one agency produced every bit of content for the Fashion Doll team from how to videos, tvs and ecom this totalled nearly 400 pieces of content.

We did two major things differently to achieve success. The first was to bring the film production values into the content. Young children are would not be old enough to make a decision between brands, so we wanted to make sure we stood out to them by having content that most similar and relatable to the film making it easy for us to be most easily recalled.

We also ensured there was a creative thread and mechanic that was in every piece of content to ensure where ever someone started their journey or if they saw content in two different channels there something quickly and recognisable Hasbro.