Power tools and garden tools have traditionally been a very male and masculine category. We wanted to start to change that and put women and girls at the heart of the a tool ad.

For Ryobi we wanted to put a mother and daughter at the heart of the story. We also wanted to find a way to show with all the garden tool Ryobi have, the garden can be a made into a place of dreams, adventures and exploration. So we wrote a loverly story or a young explorer finding adventures and learning while following her mum around the garden.