It started with cars and chocolate, making ad campaigns for Skoda and Cadbury.

Over the years it then went everywhere.

Ive worked with the UN and Jedward, the royal family and Graham Norton, made adverts in Wales and LA and sold everything from lawnmowers to PlayDoh.

I then starting to make content and formats.

But its all the same really, doesn;t matter what it is your making, you start and finish with the audience.

Ask the question why will they want to watch this and what do you need to do make them enjoy it.

Its simple really.